On-pack promotions provides a point of messaging that will filters down the audience to exactly just people who have interest in your brand. The shoppers. Your customers. There's no better way to connect with your audience for your next promotion right on the packaging of your product. Prize Professionals will help you leverage this space and the opportunity for further engagement however you wish. We can build fantastic digital, creating money-back guarantees to build interest and encourage trial; create gamified instant-wins; or a multi-tier prize draw to engage customers in post-purchase interactions.
On-pack promotions provides a way for your brand to meet customers where they are. The format of on-pack promotions means your product is given a competitive edge against other competitors in the same category.
Let's assume customers have bought your product, now what? It means customers keep your product, and by proxy, your packaging in their home. Your product remains in proximity and triggers a 'Mere-Exposure Effect', keeping your brand front-of-mind.
With a physical reminder of the promotion, it means customers are also less likely to forget about it, increasing the overall odds of entry, making on-pack promotions a powerful marketing tool within a campaign.
However, within-pack promotions, there is a logistical side that requires regulatory compliance and of course, the technical execution.
Prize Professionals has helped some of the largest brands build their on-pack promotions. Contact us and we can help you write the required short-terms that'll keep you free from regulatory issues; generate a series of unique codes to print on-pack, preventing fraudulent entries; smoothly connect your customers to the next stage within the promotion; and build beautiful, pixel-perfect microsites for them to land on.
We know what makes an on-pack promotion exceptional. Prize Professional has built our toolkit to ensure that we can accomodate any need necessary when it comes to promotions meaning we can manage or support your campaign end-to-end and at every stage. From custom image-detection AI for proof of purchase verification to the legal and regulatory requirements such as advice, disclaimers, and drafting terms, we can do it all. Don't see the service you want? Contact us, we're flexible.
Got a campaign in mind? A prize to source? Or just want to talk through an idea? Drop us a brief or request a callback — a real person will pick it up.
Tell us what you're working on — even if it's half an idea — and we'll help you figure out the rest. No obligation, no hard sell, just a straight conversation with someone who knows their stuff.
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