A promotion for German beer brand, Paulaner, in anticipation for Oktoberfest
Paulaner
Celebrating Oktoberfest
Food & Drink Beer
Winner Management
Campaign Planning
Customer Service Support
End-to-End Management
Entry Management
On-Pack Promotions
Prize Fulfilment
Travel Promotions
To reward those who buy a bottle or pint of Paulaner, we worked with the brand by integrating secure promotional mechanics as well as curating and organising the travel-prizes to Munich.
Estimated “eyes-on” brand interactions
Entries in total
Securely verified entries via PromoVision
Paulaner needed a prize draw promotion to be fully built from the ground up.
This meant they needed a microsite with form submission capabilities, age gating, and a fully fleshed-out proof-of-purchase validation system to confirm valid entries into their purchase-necessary promotion.
Paulaner wanted participants to be able to enter with a selfie with their pint, which, with participant consent, opens great opportunities for user-generated content. For the proof of purchase, to include automation into their process, they would need recognition robotics.
Paulaner needed a prize pool that captures the spirit of Oktoberfest. The prize would need to represent their brand accurately and fulfilment would need to be carried out securely and smoothly to ensure satisfaction with winners.
Paulaner wanted participants to be able to enter with a selfie with their pint, which, with participant consent, opens great opportunities for user-generated content. For the proof of purchase, to include automation into their process, they would need recognition robotics. This meant they needed a microsite with form submission capabilities, age gating, and a fully fleshed-out proof-of-purchase validation system to confirm valid entries into their purchase-necessary promotion.
They’d need terms and conditions drafted - the full terms alongside short terms to use and apply onto promotional materials. All data was stored securely and deleted after a reasonable period following the closure of the promotion.
Prize Professionals managed prize sourcing and fulfilment from end-to-end.
What’s more representative of this promotion’s concept than going to Munich, Germany? Home of the Paulaner Brewery and Oktoberfest itself.
As part of the prize pool, Prize Professionals organised a trip to the 2025 Oktoberfest in Munich, Germany for three winners (one guest per winner). We arranged for this travel-prize to include:
Working with Promotions Interactive, we built and deployed a custom-microsite (winwithpaulaner.co.uk) with a seamless and highly secure entry process.
For highly-accurate and automated proof of purchase, we used customised AI image recognition and a location filter.
For this, we simply set a confidence level and photo-type detection in PromoVision, empowering this promotion with image recognition for selfies and receipts.
A location filter was also enabled to filter out bad-actors – entry was only applicable for pubs serving Paulaner.
These steps of integration allowed Paulaner to not only collect high-quality first-party data, but also enabled a chance to gather user-generated content (UGC).
Prize Professionals integrated thorough legal and digital security measures in several aspects:
Legal Governance: We expertly drafted the ‘Terms & Conditions’ and oversaw compliance with CAP Codes across the GB jurisdiction.
Fraud Prevention: PromoNow’s proprietary PromoProtect system is built in, monitoring and scanning for fraudulent entry attempts, flagging and blocking such instances.
Got a campaign in mind? A prize to source? Or just want to talk through an idea? Drop us a brief or request a callback — a real person will pick it up.
Tell us what you're working on — even if it's half an idea — and we'll help you figure out the rest. No obligation, no hard sell, just a straight conversation with someone who knows their stuff.
If you've done this before and want to get things rolling, request a callback and we'll call you. Questions, thoughts, ideas, whatever you want to talk about we're up for a chat.
