A promotion by Blue Dragon, celebrating the Lunar New Year with hundreds of prizes
AB World Foods (Blue Dragon)
Win A Fortune
Food & Drink, World Foods
Winner Management
Entry Management
Warehouse & Logistics
On-Pack Promotions
End-to-End Management
Customer Service Support
Prize Fulfilment
Created an engaging prize promotion that rewards purchase of all Blue Dragon products with culturally relevant and cash rewards, driving sales of Blue Dragon’s products across major UK supermarkets.
In total campaign reach
Securely verified entries
Prizes awarded
To drive significant sales of Blue Dragon products across major UK supermarkets, AB World Foods partnered with Prize Professionals for a Lunar New Year promotion.
They wanted an engaging prize promotion that rewards purchase of all Blue Dragon products with culturally relevant and cash rewards.
In total, Blue Dragon wanted to offer a six-tier prize pool with 250 tailored rewards keeping to the Lunar New Year theme, and a dedicated £1,000 cash prize for specifically Sainsbury’s shoppers.
Blue Dragon would need a secure microsite to serve as a central digital hub for participants. The user journey would need to be seamless, smooth, and create an engaging experience.
Surrounding the entirety of this promotion was how important it would be to protect AB World Foods and specifically Blue Dragon’s brand and reputation. This promotion, as all other promotions should, necessitated security and compliance at every stage and step.
End-to-end, Prize Professionals managed prize sourcing, warehousing, and the dispatch of all the prizes in this promotion:
£1,000 Cash Prize: Automated win notifications with secure bank account capture and direct bank transfer via PromoNow’s PromoPayouts system.
Premium Woks (King Wok): Physically dispatched on a weekly basis across the UK from our warehouse (Medium parcel, 1.5kg)
Chinese Lanterns: Physically dispatched on a weekly basis.
Blue Dragon Gift Sets / Stir Fry Kits: Physically dispatched on a weekly basis (small parcel, 675g).
£10 Gift Vouchers: Delivered digitally or physically, depending on the voucher type.
Branded Chopsticks & Ramen Bowls: Physically dispatched on a weekly basis (Chopsticks: 70g; Ramen Bowls: 1.15kg).
Working with Promotions Interactive, we built and deployed a custom-microsite (winwithbluedragon.com) with a seamless and highly secure entry process.
Prizes were awarded using an instant winning moments algorithm, revealed through interactive elements, gamifying and animating the process to be more engaging and exciting for participants. Participants could click or tap on a fortune cookie which would reveal prize-outcomes without waiting or delay.
We didn’t forget the late-comers either – participants who missed the instant win period of the promotion could still enter into the wrap-up portion. Winners were determined via a prize draw mechanic.
Prize Professionals integrated thorough legal and digital security measures in several aspects:
Legal Governance: We expertly drafted the ‘Terms & Conditions’ and oversaw compliance with CAP Codes across the GB jurisdiction.
Fraud Prevention: PromoNow’s proprietary PromoProtect system is built in, monitoring and scanning for fraudulent entry attempts, flagging and blocking such instances
Secure Payouts: Using PromoPayouts, a secure and smooth transfer of the £1,000 cash prize was successfully completed – sent directly to the verified winner’s account.
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