Campaign Planning services

Start Planning for success.

Within promotions, there's a lot to account for in order to create something successful but not dull, compliant but not confusing, engaging but not laborious. Prize Professional is here to help you. Whether you need it planned from start-to-end or you just need some extra support, consider our agency an interim addition to your brand's marketing team or toolkit.

the Proof is in the promotion

"Checkatrade Pay" Launch
47.6% marketing opt-in conversion rate over just two-days
How we did it
"Checkatrade Pay" Launch Activation
Celebrating Oktoberfest
7.4K estimated “eyes-on” brand interactions
How we did it
“Celebrating Oktoberfest” Promotion with Paulaner

HOW IT WORKS

Planning that goes beyond a 'to-do' list.

Working with Prize Professionals is easy and means you can be confident of receiving a properly formulated, strategic plan that will see your campaign succeed. We’re used to creating prize promotions from start to finish, so for us the planning is simply one stage of what we do on a daily basis.

To make sure each step is frictionless is our goal. With Prize Professionals as your campaign planning partner, you'll receive a properly formulated, strategic plan that is built for success. We’re used to creating prize promotions from start to finish, so for us the planning is simply one stage of what we do on a daily basis.

When it comes to planning a promotional campaign, we work closely with you to determine exactly what your objectives are. Then we look at your audience, whether it’s new customers, existing customers or perhaps internal employees.

Once we have a picture of what it is you want to achieve and who your target audience are, we then determine the best promotion that will appeal to your target audience and a prize that will excite them enough to enter.

We work how you work and we’re happy to keep you updated as little or as often as you need. Working completely autonomously until we have something to show is also no problem and often what we’re asked to do by most agencies.

Provide us with an objective and we’ll do the rest. Our wealth of experience creating highly successful campaigns is just a message away.

Campaign planning Scope

Everything We Take Off Your Plate.

When we're on your campaign planning team, we look beyond prize ideas and 'to-do's. We cover everything. Not only with prize fulfilment but also legal and regulatory considerations, risk assessments, reporting, documentation, research. We take all the necessary steps to ensure your campaign is set up for success from the start.

01/
User Journey Ideation
02/
Prize and incentive ideation
03/
Creative Strategic planning
04/
Target Audience Research
05/
Market & competitor research
06/
Legal & Regulatory Compliance
07/
Multi-market promotions
08/
Risk & fraud reduction
09/
Fraud screening and flagging
10/
Risk assessment
11/
Prize sourcing and fulfilment
12/
Verified random draw execution
13/
Audit trail documentation
14/
Regulatory compliance sign-off
15/
UK GDPR compliant data handling
16/
Digital development logistics
17/
Terms & Conditions Drafting
18/
Data retention management
19/
End-of-campaign reporting
20/
Campaign performance reporting

Brands that love us

Prize Professionals is a key strategic partner to our brand activation team, coming up with creative, cost-effective full-service promotional solutions that are tailored to our objectives. The team are helpful, knowledgeable and easy to deal with and we have 100% confidence that they will deliver what they say they will without the need to chase, freeing us up to deliver on the rest of our plans.
Susan Kosminski - a.g. barr

Get in touch

Ready when you are.

Got a campaign in mind? A prize to source? Or just want to talk through an idea? Drop us a brief or request a callback — a real person will pick it up.

Not sure where to start? That's fine.

Tell us what you're working on — even if it's half an idea — and we'll help you figure out the rest. No obligation, no hard sell, just a straight conversation with someone who knows their stuff.

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