Despite the challenges sometimes faced by companies in figuring out how to engage the shopper audience, we find that there is no better method than… well, a prize promotion! We source prizes in all senses of the word - from tangible gifts like tech, merchandise and cars to experiences such as days out, small trips and exotic getaways. We manage the campaign end to end from legal/terms & conditions, prize warehousing and handling to picking and packing and digital entry mechanics.
Our client had approached us asking how to best treat their VIP customers for their loyalty. Rather than send a gift card to their email or give a fleeting social media shout-out, we decided to go big.
Working with the Macy’s VIP team at their Herald Square Store in Manhattan, we planned the ultimate in-store shopping experience. First, our lucky winner and their guest would be flown all the way to New York. Escorted in style (a limousine to be exact!), our winner would be chauffeured across the city, to their luxury hotel suite overlooking Central Park and to the Macy’s store.
Getting a trip like this right might sound easy, but there’s a lot to consider! When’s the best time to go? How will the winners handle baggage? What will happen if they miss their transportation? Part of our role as a prize promotion company is to make sure everyone involved knows - it’s all under control! Having our 24/7 Winner Management team on hand at a moment’s notice means that should an issue arise, there is always someone there to take care of it quickly.
Our dream shopping experience gave our winners something to remember forever and shop like superstars. Pulling up to the historic store in a white limo, they were escorted inside by the store managers and VIP team. From there, they were accompanied by the “rock-star” in-house personal stylists to help them choose the best products. Along the way, our winners snapped a photo with a large printed check which is not only a great memento for them, but provides our client with a brilliant story to share on social media.
Carina Nunez, an In Store Director, shared “they were thrilled with their NYC trip thus far” and not only was it their first time in New York, it was Travis’s first time ever on a plane!
But the day didn’t end there for our lucky winners. Shortly after their shopping spree, they jumped back into their limo from their hotel to enjoy a slow early evening drive via Central Park. As the evening turned night, it was time to step out onto Broadway.
Winning tickets to a Broadway show of their choice, it was Disney’s Aladdin that they were off to see at the New Amsterdam Theater, hidden amongst the bustling downtown Manhattan streets. With a magic carpet ride of beautiful costumes, sets and vocals, Travis and his wife enjoyed their last special night in Manhattan singing, laughing and wiping a couple of tears!
There are so many factors that go into making a prize such as this work. But an invaluable part of planning comes down to using trusted partners.
Prioritising the winner’s experience is key. They need to know, and feel, that they’re in safe hands. This is why alongside our 24/7 Winner Management Team, our prize experience elements are handled by names we trust. From hotels to rental companies, we choose providers that provide the best service!
For example, for this promotion, our contacts in the Macy’s VIP team were invaluable to the success of the shopping spree.
Lastly, a backup plan is always needed. We always let our winners know that should things go wrong, we’ve got their back — no matter where they are in the world. From arranging ad-hoc transportation to dealing with admin issues, our 24/7 Winner Management Team can jump in and resolve the issue.
If sending loyal customers on a trip to a top-destination with a VIP shopping spree and magical Broadway experience isn’t convincing enough — it’s the marketing material that comes from it!
In our experience, marketing doesn’t just have to be bright graphics and flash sales. A human story can go a long way in propelling your brand’s reputation. Imagine winning a fully-paid trip of a lifetime from your favourite supermarket brand of biscuits — you’d want to buy their products forever!
With the prize of a lifetime comes a great story — you can use your winner’s experience as a way to showcase your brand in a positive light. Our winners send us a bunch of photos that our clients can use for their social media. It shows your existing, new and potential customers that your brand cares and wants to reward brand loyalty. Competitions and promotions that feature a big ticket prize such as a shopping spree can lead to an uplift in sales and brand attention! It’s truly a win-win!
Two happy winners and a happy client!
Our client has shared their winner’s story across their social media, bringing in further engagement from customers who loved seeing two fellow customers winning such an exciting prize. Our campaign has delivered on every KPI set, from awareness to action. Whether you’re based online or have a real-world footprint, a prize promotion such as this could build hype and excitement for any brand!
Think of the impact a prize promotion trip could have on your brand! Get in touch with Prize Professionals to discuss how we can arrange something similar for you.
Learn how it all works, request a quote, get started working with us or ask us anything.
CONTACT US
_11zon.png)